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Bvlgari’s global e-commerce plan puts the “b” in bling

Plus 13 classics you should consider.

Diamonds aren’t just a girl’s best friend. Bvlgari pieces are emblems of self-confidence, empowerment and of course, sheer decadence. For over a 130 years, the Roman jeweller has pushed the boundaries of Italian excellence and sophisticated luxury, all while honing in to their roots⁠ and drawing inspiration from the city of Rome—its art, architecture and design.

Proving once again to be a diversified player in the luxury market, Bvlgari has pushed the envelope, this time with an augmented reality experience. If you’re in the mood for a little retail therapy, Bvlgari has got a hassle-free the solution.

(Related: Horology-inspired designs for when buying watches isn’t enough )

With the launch of its e-commerce platform, you can now explore latest jewellery additions like the B.zero1 Rock and the Bvlgari Serpenti collection with the help of Augmented Reality (AR) and 3D product images. You’ll also be able to enjoy a a life-like shopping experience from just about anywhere, by scaling Bvlgari bags true-to-size in a real-world environment. Plans are underway to incorporate these revolutionary tech components for jewellery and watches.

(Related: MB&F begins selling its six-digit watches online)

“The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels — therefore, in our coherent omnichannel approach and total alignment of Boutiques associates and consumer care advisors”, explains Bvlgari’s CEO Jean-Christophe Babin.

13 Bvlgari classics

  • Bvlgari E-commerce

    Lvcea Watch

    Inspired by the inextricable link of light and time, Lvcea pays tribute to the sundial—complete with a round case showcasing Roman numeral hour-markers and hands. A colourful gemstone is set in the crown of every timepiece, as unmistakable trademark of the Roman Jeweler.

This article was originally published in Harper’s Bazaar Singapore. 

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