From virtual fitting rooms to environmentally friendly packaging, sustainable materials and inclusive clothing, the fashion industry has been trying for several years to reinvent itself to be more in tune with the issues of our times. And this transformation is taking place all over the world.
Israel is without a doubt one of the world’s leading innovation hotspots, earning it the nickname of “Start-up Nation. Despite its renowned fashion weeks, including that of Tel Aviv, Israel is not one of the countries most known for its creativity and expertise in the field of ready-to-wear, like France or Italy. But that doesn’t stop it from being at the forefront of innovation in the sector. Here’s a look at three examples of how the Israel’s fashion start-ups are working to re-shape the future of the fashion industry.