From now to 16 January next year, The Macallan Experience takes residency at the Museum of Contemporary Art (MoCA) Shanghai for its largest and most immersive showcase yet.
Collaborating with art curator, Bao Dong, and three acclaimed Chinese contemporary artists, the space comprises three different exhibition areas that explores the whisky house’s origin, its philosophy and its efforts in sustainability.
The first is a photography installation on the exterior of MoCA by Ji Zhou, in homage to the landscape at Speyside where the distillery is. Inside, guests can walk through a barley field reimagined by Professor Chen Qi using audio-visual digital art. The last area is the Easter Elchies House brought to life by sculptor Cai Lei.
The Macallan Experience in Shanghai will also be the first time the brand’s entire collection of The Macallan Fine & Rare bottles, all 57 of them, is put on display in a single location.