Sporting goods retailer Decathlon’s Experience and Click & Collect stores complement its digital platforms, making it easy for customers to discover products for some 60 different sports. Unless you’ve scrolled its app at all hours for product research or slipped on a boxing glove, hopped on a kick scooter, or tested an acoustic snorkelling mask in its aisles, you are missing out on Decathlon’s immersive omni-channel experience.
“We’re committed to making the pleasure and benefits of sport accessible to all Singaporeans. We want to talk to their hearts more than to their souls; this is how our experiences are designed,” says Decathlon Singapore CEO Stephan Veyret. “I know a lot of kids who ran their first bicycle in our stores; we helped them take their first step into a better and healthier life. This is the type of experience we dream to offer to everyone.”
Established in 1976 and headquartered in Lille, France, the company designs, manufactures and retails sports products worldwide. In Singapore, Veyret, a 24-year company veteran, is strengthening its ecosystem of online and offline solutions. Decathlon’s digital Marketplace launched in May with brand partners such as Garmin, Diadora and Pure Sports Nutrition; while July saw the opening of a 700-sq-m Data Lab to develop new digital services for Decathlon International and incubate data projects in collaboration with various partners such as Sport Singapore.
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