The debate over ‘real’ versus ‘fake’ meat continues among meat producers and their plant-based protein disruptors. Caught in between are increasingly confused consumers swayed in different directions by the science and research of the day.
As climate change and food security concerns have increased, the meatless lobby led by the likes of Beyond Meat and Impossible Foods has gained momentum. Plant-based proteins are now available in most supermarkets and have quickly taken over fast-food and restaurant menus. Even the upscale Eleven Madison Park in New York City valiantly went vegan last summer when it reopened after it had to close because of the Covid-19 pandemic.