There is much debate about Enzo Ferrari’s actual birthday. But the accepted story is that Enzo came out to this world on 18 February 1898 in Modena, Italy. However, a heavy snowstorm prevented his father from registering Enzo’s birth on the day itself. He only made it to the local registry office two days later.
Enzo’s life was even more dramatic than his birth, but his most notable contribution to the world is most certainly the creation of Ferrari. It’s a legacy that has lived on far beyond his passing to become the strongest brand in the world, according to independent brand consultancy Brand Finance Global (BFG). The Italian carmaker has achieved this accolade for two years in a row – 2019 and 2020. BFG’s report calculates the value of the brand to be worth US$9.1 billion.
It’s fitting then that this achievement was made on the eve of Enzo’s 122th birthday. To mark this occasion, Ferrari recently unveiled a new exhibition at the Enzo Ferrari museum in Modena. Titled Ferrari Grand Tour: A journey through beauty and passion, the exhibition takes visitors through five multimedia arches representing five different cities – Paris, London, New York, Shanghai and Abu Dhabi.
Each city was chosen to mark a significant moment in the marque’s history. Paris has played host to multiple pivotal moments including the commissioning of the one-off 375 MM from Pinin Farina by Roberto Rossellini as a gift for his wife Ingrid Bergman. New York has a close relationship with the carmaker, thanks to the many friendships that the brand has forged with stars such as Miles Davis and Jane Mansfield. As for Shanghai, the Ferrari 612 Scaglietti embarked on a 15,000-mile tour of China in 2005, a year after its launch. It was an epic motoring journey, to say the least.
Ostensibly, Ferrari picked multiple grand tour models to be part of the exhibition. However, the motoring piece de resistance and the star of the exhibition is undoubtedly the Ferrari Roma.
If you happen to be in Modena in the next few months, The Peak recommends paying a visit to the exhibition. Whether you’re a motoring enthusiast or not, it’s an incredible look at the impact that Ferrari has made on the world.