Oetker Collection, the name behind Masterpiece Hotels like Hotel du Cap-Eden-Roc and Eden Rock – St Barths, has joined hands with Italian eyewear maestros, Persol, for an exclusive collaboration. If you’ve jumped on a flight and forgot to pack your sunglasses for a beach getaway, there’s no need to stress -– Oetker Collection and Persol have got your back this season.
For these picture-perfect moments, Persol’s creative minds have curated six distinct styles for each iconic Oetker Collection property. The cool part? The hotel crew is there to make your selection experience as smooth as that ocean view. A personalised caddy will be presented to guests, filled not only with sunglasses but also with polish and cloths to keep the shades pristine.
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Travel back in time to 1917, when Giuseppe Ratti, a visionary optician, created the Protector, a pair of sunglasses designed to combat the sun’s glare for pilots. And thus, Persol (short for per il sole or for the sun) was born.
Fast-forward to today, Persol remains the eyewear of choice for style icons, race car aficionados, and those who appreciate craftsmanship. Every pair of Persol glasses is a masterpiece, a fusion of engineering, artisanship, and innovation. With over 30 meticulous stages in production, these shades blend top-notch materials, artisanal skills, and modern tech. Additionally, each frame is still handcrafted in the heart of the action — in Turin, Italy, where it all started.
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“Sunglasses are already a daily necessity for many, and even more so when on vacation. Oetker Collection’s hotels are the epitome of elegance and situated in the world’s most beautiful locations, so we are thrilled to offer their discerning guests a chic accessory with a pair of Persol sunglasses to complement their fabulous surroundings and hopefully enhance their look,” shares brand director Riccardo Pozzoli.
“Persol is a heritage brand, heavily committed to craftsmanship yet always looking at innovating, which resonates with us. We think these curated styles will delight our guests — whether they’re soaking up the sun by the pool at Jumby Bay Island or enjoying a leisurely lunch in the stunning garden at Le Bristol Paris,” Simon Neggers, SVP sales, marketing & communications at Oetker Collection, enthuses.
And this partnership? It’s not stopping here; it’s taking the vibe to L’Apogée Courchevel later this year. Stay shaded, stay stylish.
