Posthumously one of the most influential figures in Western art history, Van Gogh has always been a museum favourite. And thanks to that one Netflix episode of Emily in Paris — in which Emily unwittingly third-wheels love interest Gabriel and his girlfriend at an immersive Van Gogh experience — the Dutch master is now also the subject of pop-culture frenzy with a new legion of fans.
So much so that competing Van Gogh experiences with light projections and similar sounding exhibition names have launched all across the world, including on Singapore shores.
Van Gogh: The Immersive Experience at Resorts World Sentosa (RWS) is a showcase of more than 300 of Van Gogh’s sketches, drawings and paintings, alongside wall-to-wall, two-storey digital projections. Visitors may even lay back in deck chairs as Van Gogh’s blooms and brush strokes, accompanied by atmospheric sounds, flit around them.
“Our focus on total immersion starts from the moment you enter and stays with you long after you leave,” says Mario Iacampo, CEO and Creative Director of show producer Exhibition Hub. “This wholly new way to experience art, provides our guests with a deeper appreciation of Van Gogh’s genius in a truly transcendent environment.”
Rated the #1 immersive experience by readers of USA Today, the highly instagramable touring exhibition also debuts two bonus showcases in Singapore that pay homage to the Japonisme movement. The first is a display of woodblock stamps and prints, an art form that greatly influenced Van Gogh’s later masterpieces such as Geisha, while the second introduces viewers to the wabi-sabi principles of an authentic matcha tea ceremony.
A multisensory VR experience also lets visitors step into “A Day in the Life of the Artist,” in which the inspiration behind some of Van Gogh’s most beloved works such as Bedroom at Arles and Starry Night Over The Rhone River are revealed.
Van Gogh: The Immersive Experience opens to the public on March 1. Tickets at vangoghexpo.com/singapore.