For the CEO at ALT Worldwide, standing out in a saturated advertising industry calls for smarts, grit, and a heavy dose of authenticity.
Once outdated relics in a digital world, painted advertisements are flourishing once again in New York, putting a dose of hip attitude into 21st century commercial art in the city that never sleeps.
The Peak Interview: How Jeff Cheong, President of Tribal Worldwide Asia, Blends Storytelling and Tech
In pursuing his passion for design, he was almost thrown out of the house. Now he's head honcho of one of Asia's most successful digital agencies.