Expert tips: How to care for your leather watch straps
An expert from Santoni – the Italian shoe company that makes straps for IWC – on keeping your watch straps in tiptop condition and why metal bracelets are a no-no for him.
[VIDEOS] Hamilton, Rosberg, and Button Discuss the 2016 F1 Singapore Grand Prix
The 3 top drivers share some on-and off-track insight from before the Grand Prix gets underway from Sep 16 to 18, 2016.
Catch Mercedes F1 Drivers Lewis Hamilton and Nico Rosberg at IWC Scaffhausen Events on September 14 and 15, 2016
The swiss watchmaker gives you the chance to meet the drivers - Hamilton at Marina Bay Sands and Rosberg at Ion Orchard - before they take to the streets for the Singapore Grand Prix from Sep 18 to 16.
Top 5 Luxury Watch Trends of 2016
Timepieces that run longer on a single winding; straps that can be easily swopped; sizes that fit both men and women – the biggest trends for 2016 are all about the consumer.
[VIDEO] Create Digital Messages Online with IWC Schaffhausen’s Skywriter
Personalised messages on a virtual sky can be sent online in the Swiss watchmaker’s latest digital platform for its Pilot’s Watch collection.
IWC Teams Up With The Singapore International Film Festival
"Films are about storytelling and so are IWC watches," says IWC CEO Georges Kern.