From rebel of the luxury watch industry, Bamford Watch Department CEO George Bamford has made it to the top as LVMH's watch customiser.
The brand's successful foray into Chinese-made red wine didn’t come easy.
Watchmakers are calling out to youth.
To achieve his lofty goal of making young people dream of Tag Heuer again, this watch veteran is taking the brand back to its roots.
Commitment to craftsmanship, exclusivity, storytelling and mystery form part of the experience, says CEO.