The wheels have already been set in motion for the brand's ambitious seven-year plan.
Check out these three developments from Audi, McLaren and Land Rover.
Richard Mille has partnered with McLaren and race car drivers such as Sebastien Loeb over the years to release timepieces suited for motor sports.
Highlights from the greatest car show on Earth.
The firm saw the departure of influential former chief Ron Dennis in November.
The latest venture from luxury car dealer Eurosports Global offers car-sharing - but with supercars, including Lamborghinis and Ferraris.