The ex-brand director of the lifestyle group on building a brand, drawing inspiration, and the current state of retail in Singapore.
The Beauty Block is latest out of the SEG pipeline. China and US next, says the top Singaporean lifestyle entrepreneur.
For a woman who owns one of Singapore’s largest lifestyle businesses, Cynthia Chua is remarkably sanguine about taking time out to relax. She tells us why she gets bored easily, where she gets her inspiration from and how she’s good at connecting the dots.