First floated two years ago during its beta testing, Whispers has now been officially launched in Europe, the UK, the Middle East and the US.

It caters to Rolls-Royce’s lofty clientele – ‘individuals untethered by common constraints such as time and money’, the announcement declares – anyone who owns a newly-purchased Rolls-Royce, thereby granting them entry into the exclusive group.

(Related: Rolls-Royce customises flower-filled Phantom for Swedish tycoon)

Whispers connects these individuals to unique opportunities: whether they’re auteurs, aesthetes or adventurers. Private concierges and airport transfers, Rolls-Royce says, are out. What’s in are transformative experiences that only Whispers members have access to.

Whether it’s an expedition to Antarctica, backstage access at the Grammys, or a chance to craft your own cognac, expect tailored opportunities from a fantastic world only Whispers members can enter.

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As a bonus, members will get a peek behind the curtain: an intimate dinner on the production line of Rolls-Royce in Goodwood, England, and world’s first previews to new developments by the brand.

Rolls-Royce and bespoke luxury go hand-in-hand, which is why we think Whispers is the digital answer to sift through the chaff online and bring rarified journeys straight to its clients.

The app is the latest in a trend to cater to the experience economy – forgoing material possessions for unforgettable journeys – that has come to the forefront this century. Prada Mode, a travelling invitation-only art and music experience by the Milanese brand, was launched in Paris in January.

(Related: Meet the men behind Singapore-based private members’ club Straits Clan)

Letting some behind the velvet ropes has become luxury’s next logical step, and Rolls-Royce is leading the charge for auto-manufacturers.

Read more here.