[dropcap size=small]W[/dropcap]ith the growing number of luxury consumers worldwide, designer products that once seemed pretty special can start feeling a little, well, ordinary. This might explain why we have been seeing a good number of high-end brands offering customisation services for ready-to-wear items in recent years. Clearly, it’s a strategy that works, considering that brands are offering their clients more items to make their own.
To celebrate the 10th anniversary of its men’s driving shoes, Louis Vuitton is making them available for customisation, adding to services like its Mon Monogram handbag and luggage customisation programme.
Available at Louis Vuitton’s Marina Bay Sands and Ngee Ann City stores, the service lets fans put their own touches on the comfy driving loafers. Customers can choose from 13 colours of caiman leather (the only leather option for this service) and three buckle finishings, and have their initials hot stamped on the lining of the shoes.
Recently, Gucci also launched an extension of its “DIY” personalisation service at its flagship boutique in Milan. Following the introduction of customisation options for its Dionysus handbag, the Italian luxury label now extends the service to a selection of menswear and shoes.
No word yet on whether or when this service will arrive on our shores – but here’s hoping.