Fashion designer Simon Porte Jacquemus chose to present his first menswear collection on the beach in the idyllic Calanque de Sormiou, a fjord-like inlet between Marseille and Cassis in the South of France.
Sitting on the sand, guests were treated to a sun-drenched collection, evidently inspired by Marseille, and the South of France, with summery colours, bronzed torsos, shorts and bermuda shorts, lightweight wool pieces, rolled-up or ⅞ pants and sleeveless tops.
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This debut menswear collection from Jacquemus, titled “Le Gadjo,” celebrates the men of the South of France, with inspirations ranging from gypsy culture to local lothario. This is channeled in clothes that are laid-back and often loose, despite some mini-short styles, as well as with specific pieces such as sleeveless tops, shirts worn open over a bronzed torsos, and rolled-up white pants.
Colours are sunny and lively, with yellow, orange, red and sky blue, although Simon Porte Jacquemus also uses plenty of more subdued shades, like khaki, white, beige and gray. Prints aren’t a major feature, but they’re used in touches, often with florals, especially sunflowers.
The collection included lots of accessories, including small pouch-style bags worn around the neck – again in colourful shades – as well as sailor bags, lots of hats and shiny gold chains.
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