Quips ahoy: Fashion bons mots add a playful dimension to the new Alfred Dunhill campaign images.

Quips ahoy: Fashion bons mots add a playful dimension to the new Alfred Dunhill campaign images.


To immortalise his first collection for Alfred Dunhill, John Ray – a former menswear designer at Gucci – has enlisted celebrity lenswoman Annie Leibovitz to shoot the house’s Fall/Winter 2014/15 campaign. The series of five campaign images beautifully showcase Ray’s new collection and direction for the luxury British brand.

Says Ray: “The quintessentially British gentleman carries his life experiences with him – sophisticated and self-assured. The years have shaped his tastes and influenced the way that he dresses. To be both functional and luxurious at the same time is an aesthetic that I believe resonates with men on an international level.” Who could quibble with that?

Aesthetics, Alfred Dunhill style: Understated yet elegant, wearable but always appropriate.

The look for fall: Understated yet elegant, wearable but always appropriate.