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Celine’s Ngee Ann City store reopens with a brand new concept

The store boasts a “balanced and expansive sculptural interior”.

French fashion house Celine has reopened its Ngee Ann City boutique, unveiling a new store concept that mirrors artistic director Hedi Slimane‘s minimalist-meets-brutalist aesthetic.

  • Celine Kaia Gerber

    Kaia Gerber wearing the Celine Teen Soft 16 bag.

Dedicated to women’s ready-to-wear, leather goods, accessories and fragrance collections, the 200sqm store showcases Slimane’s vision for the Celine shopping experience, boasting a “balanced and expansive sculptural interior.”

(Related: Sotheby’s is staging its first international dedicated sneaker sale)

Set against basaltina stone floors and granite walls juxtaposed with reclaimed oak, concrete, and brass fixtures, Slimane’s wooden, modular furniture is at once elegantly minimalist and alluringly primitive—infusing the sleek space with a sense of warmth.

While checking out the new space, keep your eyes peeled for Celine’s Teen Soft 16 bag—the new It bag for Fall 2021 as seen on Kaia Gerber — that will be launching in-store.

This article was originally published in Harpers Bazaar.

(Related: What we liked from the Dior Men fall 2021 collection)