[dropcap size=small]T[/dropcap]here’s no hard-and-fast field guide to becoming a man of the world, but Swiss watchmakers Chopard has contributed their two cents worth. A tongue-in-cheek compilation of short, 15-second videos banded under the campaign #TheGentlemansWay highlights some of the finer points.

While somewhat an overt promotion of their new L.U.C watch collection (a homage to brand founder Louis-Ulysse Chopard), there are some brilliant moments of levity in the snips. Here are our favourites – and be sure to stay for the end of each video.

01: Hold the door.

02: Never give up.

03: There’s always something to learn from others.

04: Stay positive.

The jury’s out on whether chivalry can be distilled to just 11 videos, but it’s a start. The rest of the series can be viewed here.