If Karl-Friedrich Scheufele had his way, he would never have reintroduced the first and only watch he designed for his company, Chopard, when he was 22 years old. But the co-president of the watch and jewellery house has a tenacious son, so we have Karl-Fritz to thank for the reintroduction of the St. Moritz.

First released in 1980, the St. Moritz was not only Chopard’s first sports watch, it was also its first watch in steel. The collection featured steel bracelets and eight exposed screws on the bezel, with the bezel shape following the contours of the screws to give the watch a distinctive look. The remake, named the Alpine Eagle, shows off a more contemporary round bezel and is now crafted in Chopard’s proprietary Lucent Steel A223, a hypoallergenic alloy that is 50 percent more resistant to abrasion than conventional steel, and harder, with a brilliance comparable to gold.

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The movements, of course, have also been updated: the 01.01-C calibre with 60-hour power reserve for the 41mm model, and the COSC- certified 09.01-C calibre with a 42-hour power reserve for the 36mm models. Of the three references, two are in steel, and one is in steel and ethically mined rose gold.

The introduction of the Alpine Eagle also marks the launch of Chopard’s Eagle Wings Foundation, an environmental project designed to raise awareness of the beauty and fragility of Alpine biotopes. The organisation’s first initiative kicked off last month with the Alpine Eagle Race, where participants could observe images taken by a camera strapped to an eagle launched from five Alpine peaks.

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