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How luxury brands are embracing upcycling

Using materials or finished items that would have otherwise been discarded, upcycling is the latest way luxury brands are approaching sustainability.

  • Luxury brands are upcycling


    USE THE EXISTING, Breathing stylish new life into fabric offcuts. “More than a simple project, #UseTheExisting is a state of mind,” says Ermenegildo Zegna artistic director Alessandro Sartori. “The main goal is to rework the fashion system to reduce our ecological footprint. At Zegna, we are trying to reuse resources to avoid wasting any materials in the production chain.”


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