In Singapore for F1: Daniel Ricciardo and G.E.M. Present the New Tag Heuer Red Bull Limited Edition Watch

A 700-strong crowd at Singapore's ION Orchard were entertained by the pair.

By The Peak Team / 15 Sep 2016

Enlisting young brand ambassadors like pop star G.E.M. and F1 driver Daniel Ricciardo seem part of Biver's repositioning strategy.

celebrity, f1, F1 2016, Ion Orchard, Tag Heuer

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Daniel Ricciardo of Red Bull Racing and Tag Heuer Ambassador and Mandopop star Gloria Tang (better known by her stage name G.E.M.) were in Singapore on Sep 14 to launch the watch brand's latest collaboration with the Formula One powerhouse.

This comes less than a year after Tag Heuer was named the team's official timekeeper and watch brand. The pair drew a 700-strong crowd to ION Orchard's outdoor area.

Click to expand.

The new TAG Heuer Formula One Red Bull Racing Team limited edition watch is encased in stainless steel. The Red Bull Racing Team’s signature blue and red are emblazoned on the dial, while the caseback is engraved with the team logo and a chequered flag texture.

The watches are available either in stainless steel bracelet, or with a technical textile strap featuring red stitching that recalls the race car seat belts.

More visuals of the watch here.

UPDATE: Here's the video account of the event.

celebrity, f1, F1 2016, Ion Orchard, Tag Heuer