With physical operations of non-essential businesses soon to be suspended, many of us will soon find ourselves at home with nowhere to go. To help fans make the most of this unintended downtime, IWC will soon launch an online series, “Time Well Shared”.

The initiative will see IWC brand ambassadors, partners and employees share their knowledge and experiences through the brand’s digital channels. A sampler of what to expect: Having co-piloted a restored 1943 Spitfire plane around the world last year, pilot Matt Jones will share about his experiences on the “Silver Spitfire — The Longest Flight” expedition. Retired US Navy captain and Top Gun pilot Jim DiMatteo will talk about navy fighter squadron values such as performance, precision and — very relevant to us now — resilience. Fans of the brand will also want to tune in to hear insider stories from IWC Museum curator David Seyffer, and former director of marketing and sales Hannes Pantli.

IWC Silver Spitfire Boultbee Brooks Matt Jones
Pilots Steve Boultbee Brooks (left) and Matt Jones attending the celebration of the official start of the “Silver Spitfire – The Longest Flight” expedition in Goodwood last August.

Also participating in the series are brand ambassadors such as American football star Tom Brady, Swiss cyclist Fabian Cancellara and Formula One personality David Coulthard, as well as partners including Mercedes-AMG Petronas Formula One, Tottenham Hotspur, Laureus Sport for Good and Orlebar Brown. “Time Well Shared” will also have a charity component: Each session will feature a button for making voluntary donations to Save the Children, with IWC leading the way by making the first donation.

Says IWC CEO Christoph Grainger-Herr: “In this period of uncertainty and isolation… we would like to reach out to people with a message of solidarity, hope and positivity. We want to offer a new way of staying in touch with the IWC family. We aim to encourage and inspire everybody to make good use of the time, to be here for one another, to develop and grow stronger.”

Stay updated on the series via IWC’s digital platforms and here.