LVMH master perfumer Jacques Cavallier Belletrud has a remarkably pedigreed past. The Frenchman did work for brands such as Ermenegildo Zegna, Giorgio Armani, Issey Miyake and YSL before joining the French luxury powerhouse in 2012. After four years of rumination, he launched Louis Vuitton‘s first perfumes in over half a century: a well-received, seven-scent collection of EDPs for women. Two years later, Belletrud’s ready to turn heads again with Les Parfums Louis Vuitton, a fragrance collection dedicated to men. Comprising five scents with a slight bent towards the heavier end of the olfactory spectrum (saffron, musk, sandalwood, nutmeg et al.), the Les Parfums Louis Vuitton collection for men will launch May 31 at all LV stores islandwide.
The brand’s also teased an Aug 4 release of unisex fragrance Ombre Nomade – an oud-focused concoction that extols the virtues of the precious agarwood extract. Stay tuned for hands-on reviews.
(Related: 9 new fragrances for men)