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Milan Design Week: fashion brands move back to their core product

Showings from Bottega Veneta and Ermenegildo Zegna add variety to the design and home furnishing event.

With the interest in handicraft, design and premium furniture showing little sign of abating, it makes sense that fashion houses have been growing their presence at Milan Design Week – the biggest event on the global design and home furnishings calendar, with 350,000 visitors. Aside from using the April event to showcase their lesser-known furniture collections, fashion brands typically collaborate with design houses to create artistic installations.

This year, however, a couple of fashion brands are bringing the focus back to their core products. Bottega Veneta launched its Arco bag during Milan Design Week, creating a link between the design-centred event and the craftsmanship that goes into the making of the Arco. Available in four sizes in different natural leather colours, the design features a new, orthogonal – that is, at right angles – weave that has a looser, more modern feel.

Over at its Milan boutique, Ermenegildo Zegna launched its new five-piece Essenze fragrance collection while paying tribute to lighting fair Euroluce, a key event at Milan Design Week that marks its 30th anniversary this year. Using colour and light, the brand put a different spin on the typical fragrance launch by playing with the notion of visualising scents. Bright idea.

  • Bottega Veneta Arco


    Bottega Veneta’s new Arco bags have a much larger weave than its usual intrecciato designs.

(RELATED: Fragrances for the future)