McLaren Honda Richard Mille Partnership Announcement

In 1981, McLaren was the first Formula One constructor to build a chassis using carbon fibre. This pioneering achievement was not far from the mind of Richard Mille when he recently announced that his eponymous watch brand was entering into a a ten-year partnership with the McLaren-Honda F1 team. Says Mille (picture, extreme left): “It was a technology that would revolutionise the sport – and still does to this day. Years later, I was able to adopt the same technical solution – a carbon-fibre structure – for the baseplates of our watch movements and cases.”

This agreement marks new partners for both parties: Richard Mille was formerly associated with the Lotus F1 team (now called Renault Sport F1), while McLaren-Honda’s last horological partner was Tag Heuer. Under this latest collaboration, McLaren’s MP4-31 race cars will sport Richard Mille liveries, while drivers Jenson Button (picture, centre) and Fernando Alonso will wear RM timepieces.