[dropcap size=small]I[/dropcap]n support for its current #B_Original campaign for its Pilot’s Watch collection, Swiss watchmaker IWC Schaffhausen has launched Skywriter, a digital platform which allows online audiences to personalise messages on a virtual sky. On Skywriter, users select a vintage plane out of the four associated with the Pilot’s Watch collection and can either watch or control the aircraft as it creates the message along a given path in the sky. Messages can then be shared online on social platforms such as Facebook and Twitter or directly to recipients via email or Whatsapp.

WATCH: This short video illustrates the usage of Skywriter.

The Pilot’s Watch collection was launched during the Salon International de la Haute Horlogerie (SIHH) 2016. The #B_orginal campaign will run until the end of the year. skywriter.iwc.com.