Collaborations between food and fashion brands are not new. These tie-ups, however, tend to be inspired by lowbrow pop culture and presented on streetwear such as T-shirts and shorts. What makes the limited edition unisex hoodie from hyped pizza joint Lucali BYGB and Singapore-based fashion brand Duxton different is the fact that it draws inspiration from Lucali BYGB’s upmarket dough offerings and pairs it with Duxton’s fashion sensibilities. The words “I hang on every word you say” are emblazoned across the chest while the sleeve is embroidered with Lucali BYGB’s logo. The hoodie might not be the epitome of fashion (or food) but it is a fun conversation starter, especially if you’re dining at another pizza joint.


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