When Covid-19 hit more than two years ago, fashion producer and director Daniel Boey decided he wasn’t going to sit still and twiddle his thumbs while waiting for the storm to pass. To support local and regional fashion creatives including designers, stylists and models, the industry veteran created The Front Row, Singapore’s first virtual fashion festival. The event evolved into a hybrid affair last year, as restrictions eased.
Now, with much of the world returning to some form of normalcy, The Front Row returns for the third year with a brand-new format. Taking place from 16 to 25 Sept as part of Singapore Design Week (which returns after a two-year hiatus), The Front Row will be held at Raffles City Shopping Centre in a takeover called #Fashtag. The 10-day festival will include fashion shows, talks, workshops, and exhibitions showcasing NFTs as well as virtual fashion presentations.
Says Boey, “For our third year, we are partnering with exciting and sometimes unexpected local, regional and even international creatives consisting of designers, photographers and content curators, as well as the brightest students from Singapore’s fashion schools.
“We are showcasing NFTs and the metaverse, which are rapidly shaping the future of design and fashion… We are immensely proud to present The Front Row in a hybrid, phygital format that blends the best of both worlds to deliver a fresh and unparalleled fashion experience to consumers.”