Champagne measures time in decades, not years. Even millennia can pass.
When soils date back to the Jurassic era, and with champagne houses boasting of centuries-old credentials, it should come as no surprise to learn that at least one, Champagne Bollinger, has already laid plans for the next 200 years. As history runs deep here, so must the future.
Just seven years shy of its 200th birthday, Bollinger is one of the most iconic grand champagne houses. Preparations for its bicentennial celebrations include massive refurbishments and renovations to the property, including an on-site 20-room hotel slated to launch in 2026, opening the house to wine tourism for the first time in its history.
“This is the largest investment in our history,” Managing Director Charles-Armand de Belenet said at a winery presentation last September. A 5,000-barrel barrel room with an open view of the vineyards, private tasting rooms, and the conversion of Elisabeth Salmon’s old house into a reception centre are all included in the plan.
The company will also move towards sustainability over the next seven years, reducing greenhouse gas emissions by 40 per cent and increasing nature areas by a further 40 per cent to promote biodiversity.
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