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MCI (P) 064/11/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.

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Loo Yong Ping, Creative Director at TBWA Singapore on his style inspirations

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Interviews

Loo Yong Ping, Creative Director at TBWA Singapore on his style inspirations

The creative honcho shares his style and guilty pleasure — good old trance music from the early 2000s.

December 26, 2022
Loo Yong Ping, Creative Director at TBWA Singapore

Photo: Loo Yong Ping

Unabashed in his sartorial choices, Loo Yong Ping’s love for leopard prints and a hot pink G-shock watch is an extension of his extroverted personality. The 37-year-old Deputy Executive Creative Director at TBWA Singapore—who has worked with Singapore Airlines, Puma and McDonald’s—believes that a creative’s success lies in being authentic and ever ready to seize opportunities.

He sums this up with a Steve Jobs quote: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

Related: Talking Time: Meet Lanx Goh, a globetrotter with a taste for world-time watches

https://www.thepeakmagazine.com.sg/gallery/interviews/loo-yong-ping-creative-director-tbwa-singapore-advertising-agency/
Loo Yong Ping, Creative Director at TBWA Singapore on his style inspirations
Childhood Dreams
image

Loo’s early career ambitions were inspired by the crime fighters in M.A.S.K: The Complete Series DVD, about $100, Amazon.sg

“I was heavily influenced by the shows I watched, particularly an animation called M.A.S.K. It made me want to be a military weapon designer, cop, architect, DJ and professional stunt biker.”

Amazon
Time Treasured
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Watch, $199, G-Shock

“My friends gifted me a pink G-shock more than a decade ago. It was love at first sight and I still wear it to this day.”

G-Shock
Driving Force
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Loo and his family with his ride

“My dad introduced me to the Land Rover. Like me, my car is loud, unashamedly honest and outdoorsy. We are also up for challenges and do not fear changes.”

Loo Yong Ping
Keep It Groovy
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Gouryella CD, $25, Amazon.sg

“My guilty pleasure is good old trance music from the early 2000s, particularly Gouryella by Gouryella. It never fails to give me the feels.”

Amazon
Millennial Dad
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Loo speaking at TEDxYouth in 2018

“I believe in giving back to the community by volunteering, and was also a keynote speaker at TEDxYouth. But ultimately, I aspire to be an inspiration to my two daughters.”

Loo Yong Ping
World View
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Loo is drawn to the secluded, picturesque landscapes of Mongolia, like the Ukok Plateau on its border.

“My favourite place in the world is Mongolia. I treasure the feeling of being disconnected, and it reminds me how extensive and beautiful our world is.”

This article was originally published in Harper’s BAZAAR.

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Loo Yong Ping
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MCI (P) 064/11/2022. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2023 SPH Media Limited. All rights reserved.