Lee Broom has an independent streak. Unlike other designers who collaborate with multiple big-name furniture manufacturers — a common practice in the industry — he assembles most of his creations at the Lee Broom factory in East London and sells them under his eponymous label.
From the beginning, the designer-entrepreneur has chosen to work for himself rather than for another brand. “Designing for my own brand gives me complete creative freedom and control,” he insists. “I love the ability it gives us to personally ensure every part of the design process is efficient, sustainable, and on the right track.”
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