In a world where smartphones have become an extension of our very beings, and sustainability is not just a buzzword but a way of life, a new generation of travellers has emerged. They are the adventurers, the seekers of authentic experiences, and the storytellers of our time. For these discerning individuals, IHG Hotels & Resorts has unveiled its first collection brand in the luxury and lifestyle portfolio: Vignette Collection.
Launched in 2021, the Vignette Collection is the sixth addition to the IHG Hotels & Resorts brand portfolio in the past four years. In a refreshing departure from the ordinary, this collection of luxury properties is a testament to the transformative power of travel, offering a tapestry of one-of-a-kind stays that cater to the desires of the discerning modern explorer.
Each property within the Vignette Collection is a masterpiece in its own right, each with their own distinct outlook and story to tell. Gone are the days of predictable hotel stays; instead, guests are invited to embrace a journey that goes beyond mere accommodation, weaving in responsibility, community, and locality.
At Sindhorn Midtown Hotel Bangkok, the first Vignette Collection hotel in Asia, local culture is celebrated at every turn. From the captivating lobby adorned with recycled aluminum textile art by Thai artist Kachama Perez, inspired by her time with the Karen tribe in Northern Thailand, to the nostalgic front desk resembling tram tracks, every detail transports guests on a transformative journey. Indulge in daily Lao Khao shots at the hotel’s whiskey bar, Black Cat, or let children dial the “Popsicle Line” for a delightful ice treat delivered by a popsicle butler —a glimpse of the complimentary rituals offered by all Vignette Collection hotels, each with its own unique charm.
IHG’s Vignette Collection understands that travel encompasses a greater purpose beyond personal enrichment. With a strong commitment to community, each property serves not only their guests, but also colleagues and the local communities. Guests at Sindhorn Midtown Hotel Bangkok are encouraged to donate US$1 (S$1.40) at check-in, directly benefiting the Kuvanant Foundation, which provides educational opportunities for local students and those living with disabilities in rural Thailand. Moreover, the hotel goes a step further by offering internships and job opportunities, fostering a cycle of support and growth within the community.
The next eagerly anticipated addition to the Vignette Collection in Southeast Asia is Dinso Resort & Villas Phuket. Perched on a picturesque hillside, a mere 10-minute drive from the renowned Patong beach, this remarkable destination will be rebranded in late 2023, beckoning travellers to immerse themselves in a nature getaway like no other. Drawing inspiration from the concept of wabi sabi, Dinso Resort & Villas Phuket promises the delights of “barefoot luxury travel”. Embracing a rustic charm, the resort will showcase natural elements such as wood, while the presence of exquisite handmade pottery from north-eastern Thailand will grace the property.
Building the experience further, guests will also have access to a best-in-class loyalty programme, IHG One Rewards, which is centered around its guests – giving them richer benefits tailored to their needs and more ways to earn than ever before, all powered by leading technology on its new mobile app.
However, if anticipation runs high and you can’t wait to experience the Vignette Collection, you can already indulge in its unique offerings in Brisbane, Porto, and Washington, D.C. Each location promises a distinctive and unforgettable journey, ensuring that discerning travelers can find their slice of extraordinary wherever they roam.
In partnership with IHG Hotels & Resorts