AXS announces cross-border expansion and intent to move into personal finance

Singapore-based fintech firm AXS marked its 25th anniversary with the launch of its inaugural flagship event, AXS Connect 2025, which gathered industry leaders, partners and innovators to discuss the future of payments in Singapore and across Asia-Pacific. The event also served as a platform for the company to outline its next chapter, including regional expansion and a move from household bill payments into personal finance.

AXS is best known for its self-service kiosks that first appeared at the turn of the millennium, and has since evolved into an omni-channel payments provider. Over the past 25 years, it has processed more than 700 million bill payments, with a total transaction value exceeding S$300 billion. Today, it retains its role as a trusted platform, as it continues to facilitate an average of 70 transactions every minute.

At the event, the company reiterated its ambition to scale across borders. This move was bolstered by previous successes with its overseas partnerships, first with China UnionPay, which enabled Mainland Chinese cardholders to pay for Singapore-based bills through the UnionPay app; while a subsequent tie-up with eft Payments (Asia) Limited in Hong Kong extended its ecosystem to new users. AXS intends to maintain these relations and move outward.

“AXS has been a trusted platform for millions,” shared Quah Chun Han, CEO of AXS Payments and Services. “We are harnessing technology to deliver smarter, more connected financial experiences, keeping everyday payments simple, while driving innovation across the region.”

The company also unveiled plans to move deeper into personal finance. AXS services have been integrated into online banking, such as with DBS PayLah! and OCBC Digital, for many years in order to meet its users in platforms they already use. 

Now, the company is also entering credit solutions and has launched AXS Ready Cash with Standard Chartered to offer access to cash. Development is also underway for an AXS Card. Complementing these is AXS Drive, a service that links vehicle licence plates to credit or debit cards for cardless, automated parking payments, easing congestion at certain parking lots and ensuring drivers can settle fees conveniently.

To ensure that users can easily access their range of services, AXS is building a unified platform that allows users to access services seamlessly across kiosks, web and mobile with a single ID. A rewards system, AXS Coins, will also be introduced to unlock greater value with every transaction.

Physical kiosks, the company’s original touchpoint, are also being modernised. In collaboration with Amazon Web Services (AWS), AXS is reimagining the kiosk interface to be more intuitive and inclusive, with a prototype showcased at AXS Connect 2025. The redesign is aimed at catering to both long-time users and younger, digitally savvy consumers, reinforcing the company’s intent to meet users where they are at.

“AXS was founded on the belief that payments should remove friction,” said Jeffrey Goh, Group CEO of AXS. “Over the past 25 years, we’ve transformed alongside the needs of Singaporeans, whether through kiosks in the early days, mobile and digital platforms, or new services we offer today. As we look ahead, our commitment is to continue building solutions that anticipate the way people live, move, and transact, and work hand-in-hand with them.”