Endowus extends Endowus Gives Back as part of SG60 initiatives

The spirit of giving is strong this SG60, with many companies taking the chance to contribute back to society during the festivities. Endowus, Asia’s leading independent wealth advisor and investment platform, has also joined in by bringing forward its Endowus Gives Back initiative as part of a collaboration with SG60.

Launched in 2020, Endowus Gives Back (EDB) is an annual initiative that typically takes place during the year-end period. This year, the initiative has been brought forward and extended to a duration of six months in line with Singapore’s 60th anniversary, running from August 2025 to January 2025.

This year, EGB 2025’s theme is Invest In Our Home, aiming to encourage residents of Singapore to continue giving back to their community through donations. EGB 2025 supports SGSHARE, the national regular-giving programme under Community Chest, together with the National Volunteer and Philanthropy Centre (NVPC).

The 2025 edition of EDB sees Endowus partnering with 15 charities to support the work they are doing.

Participating charities are split into three sectors: Inclusivity & Access, Community Services, and Arts & Sustainability, with visitors to the EDB 2025 website able to choose which organisation they would like to donate to. These include enterprises like Dementia Singapore, Collective for a Stronger Society, Habitat for Humanity Singapore, and Singapore Repertory Theatre. Endowus is matching donations to specific charities, doubling the total impact that any funding will provide.

In addition, thanks to SG60’s SG Gives Matching Grant, selected charities will be eligible for government matching of up to $250 million from January 1 onwards. Endowus’s extension of its yearly EDB initiative also aims to capitalise on the grant, maximising participation and positive impact on a national scale.

Jack Lim, managing director of Community Chest, said, “By rallying its partners, clients, and corporate network through Endowus Gives Back, (Endowus) is finding new ways to encourage generosity and demonstrate how corporations can integrate purpose into their business. As we celebrate SG60, Endowus shows how corporations can lead with heart, by building giving into their business model and play a meaningful role in building a more inclusive and caring Singapore.”

This comes amidst a greater corporate push amongst businesses to give back to society, with nonprofit organisations like Brands for Good and Company of Good seeing record amounts of participation.

Small-to-medium enterprises (SMEs) are making up an increasing number of charitable businesses, with business leaders choosing to invest in sustainability and community initiatives in order to support marginalised groups within society.

On a larger scale, Amundi, Europe’s largest asset management company, has also partnered with Endowus to launch the Amundi Singapore Straits Times (the “Fund”). The first unit-trust-based index fund tracking the Straits Times Index (STI) by a global asset manager, the release will allow Singaporeans to directly invest in Singapore’s most established companies and reap benefits from the country’s financial future.

In line with EDB 2025’s theme of Invest In Our Home, the Fund was created to continue to support Singapore’s economic growth and development, and invite investors to participate in the country’s continued success as an economic powerhouse.

Other initiatives are in store, too. In addition to collaborating with SG60 and various charities, Endowus will be deploying digital giving machines across 27 locations islandwide. Located at selected MRT stations, bus stops, cinemas, and malls, these digital giving machines are a take on the traditional vending machine, encouraging Singaporeans and families to give back during Singapore’s national festivities.

The machines allow people to donate to charities of their choice with a click of a button, making giving back more convenient and fuss-free than ever. Since the launch of the machines in 2021, more than $125,000 has been raised for marginalised communities and vulnerable groups within society, proving its effectiveness in the digital age.

Samuel Ree, co-founder and chairman of Endowus, said on the company’s initiatives, “Wealth has the power to drive not just personal success, but also societal progress. As we mark SG60, Endowus Gives Back is a reflection of our unwavering commitment to invest in the future of our shared home by enabling our clients and partners to give with purpose and impact. Through greater democratisation of wealth management and charitable giving, we hope to empower a more inclusive and compassionate Singapore for generations to come.”