Motul and MotoGP extend their 15 year partnership until 2030

French lubricant company Motul has renewed its partnership with Grand Prix Motocycle (MotoGP) for another five years, until 2030. This extends the relationship between Motul and MotoGP, which first began 15 years ago, and reinforces the role that elite motorsport continues to play in Motul’s long-term brand and product strategy.

The renewed agreement keeps Motul as a prominent sponsor across the MotoGP World Championship, including title sponsorship of the Motul Grand Prix of Japan and the Motul Grand Prix of Valencia. While long-running sponsorships are not unusual in motorsport, the length and scope of this deal underscore how MotoGP remains central to Motul’s global brand strategy, particularly in Asia Pacific and Europe, where motorcycle culture remains strong.

Beyond sponsorships, the companies mutually react to each other. For example, MotoGP has been undergoing a transition to become more sustainable. In 2024, the Grand Prix declared that fuels used had to contain at least 40% non-fossil content. The championship intends to increase this number to 100% by 2027. Correspondingly, Motul has been positioning its product development to match this shift.

Earlier this year, the company launched GP next 4T, an engine oil for consumers that is on par with the ones provided to the championship. This newer product is packaged in bottles made with 50% recycled plastic, and are themselves recyclable. Furthermore, it is certified under the American Petroleum Institute’s SP specification, the latest international benchmark for engine oil standards and emissions compatibility.

Beyond innovation, Motul sees the renewed partnership as a vehicle for strengthening brand awareness and reinforcing its positioning as a leader in powersports. The company has indicated that it will continue to invest in local engagement through on-site activations and digital initiatives, with the aim of translating its long-standing presence in MotoGP into deeper consumer and business relationships.

“Our continued partnership with MotoGP reflects Motul’s commitment to performance, innovation and long-term collaboration,” said Carlo Savoca, Chief Marketing Officer at Motul Asia Pacific. “MotoGP allows us to work closely with teams and partners in real racing conditions, strengthening both our technical capabilities and our connection with riders and communities across the region. This renewal helps us build on what matters most, which is creating meaningful, lasting value for our partners and customers.”