OpenAI's SearchGPT is poised to change the world of digital marketing and user engagement

Over the past few years, the artificial intelligence (AI) industry has rapidly grown, driven by advancements in generative AI, rising customer expectations, and increasing competition.

For instance, OpenAI's recent launch of SearchGPT is poised to deliver "timely answers" by leveraging extensive web sources, marking a significant shift in how search functionalities and user experiences are evolving in the digital age.

This, in turn, has allowed Gurlin Singh Lamba, Chief Technology Officer and Co-Founder of Vertis, to help businesses leverage SearchGPT's full potential and develop best practices for ensuring marketing campaigns are effective and adaptive to the latest technological advancements.

In addition, Vertis's focus on helping businesses set realistic expectations and tailor their tech stacks to effectively support customer-centric outcomes would ensure that SearchGPT's impact is both measurable and meaningful.

Empowering businesses through AI-driven digital marketing campaigns

In advancing AI-driven digital marketing campaigns, businesses can benefit immensely from SearchGPT through enhanced personalisation, improved customer engagement, and better Return On Investment (ROI).

For instance, by working backwards and focusing on customers, businesses can ensure that their technology supports the seamless delivery of personalised experiences, which consumers are increasingly expecting.

In addition, given the constantly evolving AI industry, new advancements such as SearchGPT would rapidly transform the digital marketing scene by responding to user queries, anticipating consumers' needs, and suggesting solutions proactively.

"This shift will enable marketers to understand consumer behaviour on a much deeper level, allowing for real-time adjustments to strategies," said Mr Gurlin Singh Lamba, Chief Technology Officer and Co-Founder of Vertis. "We see this as a game-changer, empowering businesses to create more effective campaigns and measure success with unprecedented precision."

Singh added that the introduction of SearchGPT would address many of the challenges in digital marketing, such as processing and understanding vast amounts of real-time data, allowing for more accurate targeting and personalisation.

He believes businesses can cut through the noise by delivering value-driven content to meet their consumers' evolving expectations, which is essential to staying competitive in today's digital landscape.

New Technologies on the rise

New technologies have been a growing trend over the past few years, with many companies embracing their use in improving business operations.

For instance, Singapore-based home renovation platform Homeez has adopted AI, which can generate a look and quotation within seconds from uploading a residence's floor plan, selecting the look, and selecting a mood board through an "AI design tool" known as DesignNow.

In addition, Yellow.ai, a leading global conversational customer experience automation platform, is actively promoting the use of YellowG, a generative AI platform for automation workflows.

This would allow enterprises to streamline intricate workflows by enhancing existing processes and fostering innovation.

Building on the momentum, Vertis's ultimate mission would be to enable companies to navigate the challenges of digitalisation and fully capitalise on the benefits of GenAI while ensuring that businesses are always ahead in leveraging the latest technological trends.