%22%3E%0A%3Cpath%20d%3D%22M412%20101.2H393.7C393.1%20101.2%20392.3%20100.9%20391.8%20100.5C377.3%2087.6004%20362.9%2074.6004%20348.4%2061.6004C344.8%2058.4004%20341.3%2055.2004%20337.7%2052.0004C337.1%2051.5004%20336.2%2051.1004%20335.5%2051.0004C334.2%2050.8004%20333%2051.0004%20331.5%2051.0004V101.1H316.7V0.100391H331.4V44.3004C331.9%2044.3004%20332.2%2044.4004%20332.5%2044.4004C334.9%2044.4004%20337.2%2044.5004%20339.6%2044.4004C340.4%2044.4004%20341.3%2044.0004%20341.8%2043.5004C351.6%2034.4004%20361.4%2025.2004%20371.1%2016.0004C376.5%2010.9004%20381.9%205.90039%20387.3%200.800391C387.9%200.200391%20388.5%200.000390626%20389.3%200.000390626H400.9C384.2%2015.8004%20367.8%2031.3004%20351.2%2047.0004C371.5%2065.0004%20391.8%2082.9004%20412.1%20100.9C412.1%20101%20412.1%20101.1%20412%20101.2ZM180.9%20101.2C184.1%2094.9004%20187.2%2088.9004%20190.3%2082.8004C198.3%2067.3004%20206.2%2051.8004%20214.2%2036.2004C220.3%2024.4004%20226.4%2012.5004%20232.4%200.700391C232.7%200.100391%20233%20-0.0996094%20233.7%20-0.0996094H248.1C248.8%20-0.0996094%20249.2%200.100391%20249.6%200.800391C256%2013.3004%20262.4%2025.7004%20268.8%2038.2004C279.3%2058.6004%20289.8%2079.0004%20300.3%2099.5004C300.5%20100%20300.8%20100.4%20301.1%20101.1C300.5%20101.1%20300.1%20101.2%20299.7%20101.2H286.5C285.6%20101.2%20285.1%20100.9%20284.7%20100.2C280.1%2091.3004%20275.4%2082.4004%20270.8%2073.4004C270.1%2072.1004%20269.3%2071.6004%20267.8%2071.6004H209.9C208.7%2071.6004%20208.1%2072.0004%20207.5%2073.1004C202.9%2082.1004%20198.2%2091.0004%20193.6%20100C193.1%20101%20192.6%20101.3%20191.5%20101.3C188.4%20101.2%20185.3%20101.3%20182.3%20101.3C182%20101.2%20181.6%20101.2%20180.9%20101.2ZM239.1%2011.4004C230%2029.2004%20221.1%2046.7004%20212.1%2064.3004H266.4C257.2%2046.7004%20248.2%2029.2004%20239.1%2011.4004ZM0%200.000390626H43.4C51.2%200.000390626%2058.7%201.20039%2065.7%204.80039C75.9%2010.0004%2078.9%2018.0004%2078.6%2027.4004C78.3%2034.3004%2076%2040.5004%2071.2%2045.5004C67.3%2049.6004%2062.4%2052.3004%2057.1%2054.3004C50.6%2056.7004%2043.9%2058.0004%2037.1%2058.6004C30.1%2059.2004%2023.1%2059.4004%2016.2%2059.7004C15.8%2059.7004%2015.3%2059.8004%2014.8%2059.8004V101.1H0.1C0%2067.4004%200%2033.8004%200%200.000390626ZM14.8%207.10039V52.2004C23.7%2052.4004%2032.6%2052.3004%2041.2%2050.1004C44.4%2049.3004%2047.6%2048.2004%2050.6%2046.7004C58.4%2043.0004%2062.3%2036.7004%2062.7%2028.0004C63%2019.9004%2059.5%2014.1004%2052.4%2010.5004C47.6%208.00039%2042.5%207.10039%2037.2%207.10039H14.8ZM95.9%20101.1V0.100391H167.3V7.20039H110.7V44.7004H158.1V51.9004H110.8V93.9004H171.1V101C146.1%20101.1%20121%20101.1%2095.9%20101.1Z%22%20fill%3D%22black%22%2F%3E%0A%3Cpath%20d%3D%22M35.0004%2025.7996H42.5004V20.6996H44.8004V33.1996H42.6004V27.5996H34.9004V33.2996H32.7004V20.7996H35.0004V25.7996ZM54.4004%2025.8996V27.2996H48.9004V31.6996H55.9004C55.9004%2032.1996%2056.0004%2032.5996%2056.0004%2033.0996H46.5004V20.5996H55.5004V21.8996H49.0004V25.7996C50.7004%2025.8996%2052.5004%2025.8996%2054.4004%2025.8996ZM25.9004%2033.0996H23.5004V21.9996H17.9004V20.6996H31.6004V22.0996H27.1004C26.2004%2022.0996%2025.9004%2022.2996%2025.9004%2023.1996C26.0004%2026.0996%2025.9004%2028.9996%2025.9004%2031.7996V33.0996Z%22%20fill%3D%22black%22%2F%3E%0A%3C%2Fg%3E%0A%3Cdefs%3E%0A%3CclipPath%20id%3D%22clip0_388_462%22%3E%0A%3Crect%20width%3D%22411%22%20height%3D%22101.2%22%20fill%3D%22white%22%2F%3E%0A%3C%2FclipPath%3E%0A%3C%2Fdefs%3E%0A%3C%2Fsvg%3E%0A)
3 ways to carry off a logo without veering into gauche territory
’90s-style logomania is back. Here’s how to don a brand motif without looking like a boor.
By Lynette Koh, Karen Tee & Ben Chin /
’90s-style logomania is back. Here’s how to don a brand motif without looking like a boor.
By Lynette Koh, Karen Tee & Ben Chin /