For avid shoppers, discovering a great shop in an unexpected location is like finding a rare, hidden gem. Turkish jewellery brand Melis Goral’s new showroom is one such example.

Designed by multidisciplinary studio Sanayi313 Architects, the 150 sqm boutique occupies a former apartment unit in one of the oldest residential buildings in Istanbul’s scenic Bebek district that overlooks the Bosphorus, also known as the Strait of Istanbul.

Third-generation jeweller Melis Goral founded her eponymous brand in 2014, which quickly gained a following for elegant collections that draw inspiration from art, architecture and travel.

“It was important for us to echo the brand’s elegance, contemporary aesthetic and art deco influences,” says Enis Karavil, co-founder and creative director of Sanayi313 Architects. “We wanted to create a design scheme that would give visitors a memorable experience without overriding the pieces showcased.”

This article was originally published in Home & Decor.

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