Catcha Group's Patrick Grove believes that Amber Lounge is poised to bring top-tier afterparties to greater heights

Over the past few years, the demand for afterparty events has rapidly grown, driven by the lack of luxury afterparty offerings, rising customer expectations, and increasing competition from other clubs and bars.

For instance, Formula 1 afterparties are gaining traction in many countries, such as Monaco, through exclusive experiences and networking with like-minded people.

This, in turn, has allowed Patrick Grove, Principal Partner of Amber Lounge, to leverage the potential of afterparties with major sporting events being taken to the next level, as well as his passion for being a sports fan.

In addition, he brought in individuals such as Cher Ng, an industry veteran who co-founded Zouk Kuala Lumpur, and Jeannette Tan, an experienced luxury events producer, in its mission to enhance Amber Lounge's global brand and introduce new luxury experiences. 

Evolving from Formula 1 towards exclusive luxury experiences

In evolving from F1 events towards exclusive luxury experiences, Amber Lounge has been able to appeal to a wider group of audiences through a range of luxury experiences across various international locations, such as yacht parties, VIP events, and bespoke celebrations.

For instance, the lounge thoughtfully designs events to guarantee privacy and provide an exceptional experience, especially for high-profile guests. The various events also offer valuable opportunities for networking and socialising.

"We combine luxurious entertainment, personalised service, and a select guest list to craft an atmosphere that is both exclusive and refined," said Mr Patrick Grove, Principal Partner of Amber Lounge. "Our events offer valuable opportunities for networking and socialising."

Grove added that unique blend of exclusivity and meticulous attention to detail has made Amber Lounge a sought-after event for those seeking a sophisticated escape from the ordinary.

He believes that Amber Lounge's success in hosting a good party and executing it well for its guests is achieved through the right entertainment and performers, as well as curating the best luxury party experience that guests will appreciate. 

Nightlife on the rise

The nightlife scene has grown over the past few years, mounting a strong comeback from the pandemic. Many clubs and bars have been refreshed, and new ones have expanded into Singapore and the region.

For instance, Sushisamba Singapore. The New York hot spot, famously name-checked in Sex and the City, is well known for its Japanese, Brazilian, and Peruvian flavours and dynamic party atmosphere. It opened its first Asia-Pacific location on July 18 at the top of the 52-storey Capital Tower.

In addition, CÉ LA VI, perched high above the city atop Marina Bay Sands, is well-known for its contemporary Asian cuisine and handcrafted cocktails infused with the unique flavours within the Southeast Asia region.

From the Marina Bay Sands roof, guests can also enjoy panoramic, unobstructed views of the Singapore skyline and the bay area.

Building on the momentum, Amber Lounge's ultimate mission would be to expand its presence at every major F1 race, prominent concerts in the region, such as Taylor Swift and Bruno Mars, and key sporting events around the world, such as the NBA and NFL finals over the next five years.