Luxury hotels have got the concierge concept down pat: from procuring the rarest pair of limited-edition sneakers (Dream Downtown, New York City) to picking the perfect scented soap (Viceroy Riviera Maya, Mexico), the coddled traveller can find help in almost every imaginable way.

Now your car can also indulge in a bit of pampering, thanks to Bridgestone Concierge. The leading tyre maker is offering a complimentary service whenever your wheels need new rubbers. A professional team of advisors will offer expert advice based on the type of car, how it is used and how you drive. Then, the products will then be sent to your preferred workshop for installation at your appointed time. Special orders can be air-flown into the country as well.

Managing director of Bridgestone Tyre Sales Singapore Michael Tan, says: “We endeavour to provide Bridgestone customers with what they want, at where they want. We know that sourcing for the correct and preferred tyres is a hassle for customers. That’s why we have created Bridgestone Concierge, to provide our customers with a personalised, convenient, and time-saving solution that fulfils their vehicle’s tyre needs.”

More information is just an e-mail away at