Priority servicing, KrisFlyer rewards: How these BMW owners access luxury experience beyond the showroom

Behind every luxury car purchase lies a decision that goes beyond engineering excellence and performance credentials. For BMW owners like Ian Kan, the true value emerges in the relationship that follows – one that enhances their driving experience long after leaving the showroom.

The discerning taste of the sales director in the hospitality sector led him to own the fully electric BMW iX3.

The 40-year-old shares: “I put my trust in the brand’s engineering. I love the drive and handling of the BMW iX3 versus the rest. Also, the combination of the BMW form with the EV tech is great for sceptics like me who prefer a more normal-looking car versus the futuristic ones that are on the road.”

While the BMW iX3’s performance won Kan over, it is the ongoing relationship with Eurokars Auto, an authorised distributor for BMW, that completes his ownership experience.

A subsidiary of the Eurokars Group – Singapore’s largest privately owned car dealership – BMW Eurokars Auto represents some of the most distinctive marques in the market.

Since its beginnings as a pioneering distributor, its commitment ensures customers like Kan experience the same trust and assurance in service as they do in engineering, from the moment they drive away from the showroom.

When asked about his experience with the dealership, he says: “All the key touchpoints met and even exceeded expectations. From the point I stepped into the showroom to the negotiations and the collection of the vehicle, it has been hassle-free.

“My sales consultant was also very communicative, thus making the experience a whole lot better than what I originally thought it would be. Coupled with the comprehensive warranty on parts, and of course, the extended warranty on the battery, it allows for hassle-free ownership in the foreseeable future.”

Echoing Kan’s sentiment is fellow BMW Eurokars Auto customer Antuny Chua.

The 40-year-old managing director in the engineering sector says: “What surprised me was receiving a WhatsApp message from my sales consultant even before my BMW app notified me that servicing was required.

“I am also engaged by the many regular events that have been organised for owners.”

Beyond service excellence, Eurokars Auto actively engages owners in their community.

For instance, Kan recently shared his EV journey as a panellist at Eurokars Electrified, helping potential buyers understand that electric driving is not as complex as it seems.

These cases, in point, articulate the variety of ways customers are delighted with an elevated, personalised touch. And where communications, engagement and support are thoughtfully curated around the individual needs of BMW owners.

BMW showrooms with immersive customer experiences

The new BMW Eurokars Flagship Centre sets a fresh standard in automotive retail.

Spanning six floors across 5,533 sqm at 29 Leng Kee Road, the space combines luxury and technology to create the seamless experience that customers like Kan and Chua appreciate.

Incorporating the BMW Retail.Next concept, the space is smartly designed with warm touches and augmented by technology, creating an inviting, luxurious atmosphere.

Specifically, customers can browse and immerse themselves into the cars with the Emotional Virtual Experience, a 3D-rendering software that allows customers to explore the entire BMW range – from fully electric BMW EV models to high-performance BMW M models.

Besides actual test drives, a customer’s favourite cars can then be configured to taste in almost photo-realistic quality.

This means ownership can be visualised from every angle, both inside and out, and “lived” in different environments day or night. 

The dealership’s customer experience extends beyond its flagship centre to its first BMW showroom, BMW Eurokars Experience Centre at 11 Kung Chong Road, launched last year with the car belt’s first-ever fireworks and drone show.

As a one-stop shop for all things BMW, one can find the most prestigious models across the BMW lineup. These include the luxurious 7 Series, the elegant and dynamic 8 Series, and the high-performance BMW M models.

Premium service for all BMW rides

Both of Eurokars Auto’s BMW showrooms boast an all-in-one concept with capabilities to service the conventional internal combustion engine (ICE) and electric vehicles (EVs).

BMW owners, including those who did not purchase their rides from Eurokars Auto, can look forward to class-leading convenience, which includes vehicle pick-up and delivery services as well as an exclusive “Book Today, Service Tomorrow” initiative.

With this initiative, car owners can find the earliest appointment available on the next business day.

Equipped with advanced diagnostic tools and staffed by BMW-trained technicians, the service centres provide comprehensive care using only genuine BMW parts.

This ensures every vehicle, whether in for routine maintenance or repairs, performs at its best.

Ownership elevated by unique privileges

With BMW Eurokars Auto, customers are buying more than just a car. They become part of an automotive community that values excellence and exclusivity.

Among the highlights is exclusive access to the BMW Excellence Club, a reflection of the brand’s long history of catering to discerning customers in Singapore.

This elite membership offers unique experiences, dining treats, members-only track days, special driveaway road trips, networking opportunities and invite-only lifestyle events.

One such example was Drive & Dine: Gemstones and Driving the Difference, an elegant celebration of the BMW heritage and its similarities with the finer points of gem appreciation organised in collaboration with home-grown bespoke jeweller Madly Bespoke Jewellery.

Other perks include the KrisFlyer Miles collaboration – Eurokars Auto is Singapore’s only authorised automotive dealership to have this exclusive partnership.

BMW owners and frequent travellers can earn up to 70,000 KrisFlyer Miles when purchasing their ideal BMW 7 Series, 8 Series or BMW XM model.

Explore the entire range of BMW models, including the 7 Series, 8 Series, XM and M models in person at BMW Eurokars Flagship Centre at 29 Leng Kee Road and BMW Eurokars Experience Centre at 11 Kung Chong Road. Book a BMW test drive here.