Every year, automobile manufacturers across the globe bring new vehicles, technology, and innovations to the Geneva Motor Show to present to the world. While trends like vehicle customization, urban mobility and the abundance of displays have demonstrated the direction that car companies are steering their brands in, one trend shone brighter than the rest: the automotive industry is jumping in with both feet to electrification.

It’s no secret that after this year’s Geneva Motor Show, the automotive industry is taking a serious turn towards electrification; from hypercars to concept cars to racecars, every category of vehicle has an electric rendition on display. Some companies, like Audi, didn’t even bring a combustion engine-powered model to the show at all.

The 2020 Battista hyper GT from Automobili Pininfarina
The 2020 Battista hyper GT from Automobili Pininfarina

Hypercars gone electric

In terms of performance, battery-powered vehicles have not been able to adequately compete with their gas engine counterparts regarding speed and power. At this year’s Geneva Motor Show, however, Automobili Pininfarina unveiled a purely electric, totally luxurious hyper GT. The 2020 Battista is capable of pushing its speed from 0 km/h to 100 km/h in less than two seconds, and has a top speed exceeding 350 km/h — a velocity that can easily keep up with the McLaren P1 and the Jaguar XJ220 as well as match that of Ferrari’s hybrid model, the LaFerrari.

High speeds are no longer just for gas-powered models.

Concept vehicles gone electric

Almost all concept models shown at the show from 90s-inspired buggies to rugged SUVs are powered by either a hybrid or completely electric powertrain. Among the stands you’ll find VW’s electric I.D. Buggy, Lagonda’s All-Terrain Concept, and Fiat’s highly modular Centoventi, all completely electric and representative of each respective brand’s future. In fact, Aston Martin recently resurrected the luxurious Lagonda sub-brand to showcase all the company’s EVs from here on out.

Whether you’re looking for a compact crossover or a GT, more emissions-friendly options are on the way.

Racecars gone electric

Just when you thought electric models were restricted to urban commutes, Mercedes-Benz unveiled the brand’s very first all-electric racecar, the EQ Silver Arrow 01. The model will be joining Audi, BMW, and Jaguar in the newly flourishing electric motorsport series, Formula E.

With Mercedes and now Porsche too scheduled to compete in electric vehicle racing, even motorsports are going electric.

Streetcars gone electric

This electrification isn’t just for concept models, professionals, and the rich, though. This year’s Geneva Motor Show has also seen several street legal premieres targeted at the main consumer market. Audi introduced a slew of plug-in hybrid varients for the A6, A7, A8, and Q5, which are expected to go on sale later this year. Mazda unveiled the CX-30 crossover which will be available for purchase in Europe later this summer. Even Volvo’s Polestar announced the second-generation of the Polestar EV which is destined to be a serious competitor for Tesla.

Not-so-slowly and surely, the automobile market is becoming saturated with hybrid and fully-electric models.

While lots of hot and innovative tech took the Geneva Motor Show by storm, there’s one trend that we know is here to stay: electrification.


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