Breakfast at Tiffany’s might be a work of fiction, but the New York-based Tiffany & Co. has quite literally brought the novel to life by serving a Tiffany’s breakfast right here in Singapore. In partnership with Tiong Bahru Bakery, the jeweller is rolling out the Audrey Hepburn experience by dishing up flakey croissants and piping hot coffee over at Tiong Bahru Bakery’s Eng Hoon street outlet, which now sports splashes of iconic Tiffany Blue paint on the windows, coffee cups, and furniture.
Besides the pop-up at Tiong Bahru, the brand has also stationed a standalone coffee cart at ION Orchard – perfect for grabbing breakfast on the go.
This collaborative project is part of a campaign to promote Tiffany & Co.’s Paper Flowers collection, comprising a slew of rings, necklaces and earrings sporting floral motifs mimicking the appearance of a paper flower. The collection is set to launch on Sept 1.
The Breakfast at Tiffany’s experience runs from Aug 27 to Sept 3 at Tiong Bahru Bakery (56 Eng Hoon Street) or outside the Tiffany & Co. boutique at ION Orchard (2 Orchard Turn) from 10am to 2pm.
A version of this article was originally published on Harper’s Bazaar Singapore.
