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Louis Vuitton creates luxury trunk for League of Legends gamers’ trophy

Louis Vuitton enters gaming world further after Final Fantasy character fronts Spring 2016 line, with the launch of the high-tech bespoke case.

E-sports have entered the mainstream, with Louis Vuitton partnering video game publisher Riot Games to create a trunk to hold the trophy for this year’s League Of Legends World Championship, an annual tournament for the popular online action-strategy game.

The bespoke case will incorporate cutting-edge, high-tech elements inspired by the League Of Legends universe – to be revealed this month.

(Related: Louis Vuitton: Why this French luxury label is opening its doors to the world)

No word on whether there is a large overlap in gamers and proponents of high fashion, but this isn’t the first time Louis Vuitton has dipped its toes into the world of gaming. It previously chose digitally-rendered character Lightning from role-playing game Final Fantasy 13 to be the face of its spring 2016 line. Meanwhile, e-sports will be making an unprecedented appearance as a medal event in 2019’s Southeast Asian Games, joining bridge on the growing list of sedentary events.

Perhaps the largest indicator of e-sports’ rise is the money involved – just over US$34 million (S$47 million) was seen at this year’s prize pool for another action-strategy game, Dota 2. All five players from the winning team took home about US$3 million each, while Tiger Woods, in comparison, won about US$2 million for the 2019 Masters. Will there come a time when business deals are discussed over a rousing round of Mario Kart?

(Related: Louis Vuitton teams up with Jeff Koons to launch new Masters Collection)