Affordable Art Fair Singapore focuses on transforming art through immersive experiences and engaging workshops

More than 80 local and international galleries showcasing more than 700 artists will transcend into Singapore for the 15th anniversary of The Affordable Art Fair, which explores the Fair's transformative impact on the local art ecosystem. The Fair will be held between 7 November and 10 November 2024 at the F1 Pit Building.

Established 25 years ago, The Affordable Art Fair has transformed the art landscape with its vibrant and approachable approach to art appreciation. Spanning the globe, the fair hosts various editions in cities such as London, New York, Melbourne, Hong Kong, and Singapore.

In addition, the Fair is designed as more than an exhibition. It is a platform to celebrate art, culture, and the community in Singapore. Whether discovering a first piece of art or expanding an existing collection, this creates an inviting environment for art and lifestyle to converge.

This is part of the Fair's goal to champion the joy of art collection, aiming to infuse every home with art, regardless of its size or budget, and discover the joy of collecting art.

Engaging visitors through immersive experiences and engaging workshops

Visitors to the Fair will experience immersive Special Project installations designed to connect and engage the public through contemporary art and live artist performances. 

Additionally, The Fair offers a robust programme of educational and hands-on art activities, such as the Children's Art Studio, which provides a space filled with curated activities aimed at nurturing the talents of tomorrow, fostering creativity, and inspiring the next generation of artists.

"We've been part of the Affordable Art Fair since its inception in Singapore, and it's been an incredible journey," said Mr Pwee Keng-Hock, Managing Partner of Utterly Art.

Pwee, one of the Fair's pioneer exhibitors in Asia, expressed his deep satisfaction with how the Fair's philosophy of making original art accessible to everyone has resonated deeply with his ethos.

In addition, the Fair has also been instrumental in its pivotal role in democratising art ownership, making high-quality art accessible to a broader audience in Singapore.

"In 2010, we started with 50 galleries. Being a launch fair, we were hoping to receive 7,000 visitors," said Mr Alan Koh, Fair Director of Affordable Art Fair Singapore. "We were overwhelmed by the turnout of 9,500 art lovers and knew then that there is a gap in the market – people were looking to buy art but were not sure where to go or have the confidence to."

He also shared that it is the longest-running art fair in Singapore, with over 80 galleries showcased at the Fair. Visitors have also evolved into passionate collectors, and art sales have grown from S$1.75 million in 2010 to S$5 million in 2023, affirming the nation's increasing appreciation of art and culture. 

Arts appreciation on the rise

Arts appreciation has grown in interest over the past few years. Many individuals have left their mark within the industry through significant government support. 

For instance, Singaporean AI artist and designer Niceaunties captures the spirit of older women in her artwork. These women embody resilience, wisdom, and vibrancy and play pivotal roles in community and family life in many Asian cultures.

In addition, Singaporean paper artist Pei Li co-founded PeiPer Arts School, which encourages children to embrace imperfections, celebrate small wins, and find joy in the journey of artistic exploration.

This, in turn, has allowed children aged four to eight to see their artwork from a fresh perspective and embrace creative problem-solving. 

Building on the momentum, The Affordable Art Fair's ultimate mission would be to establish itself by expanding outreach, nurturing more artists, and fostering a global community of art lovers.