The first Rolls-Royce Ghost drove out of the Goodwood plant in 2009. Within a decade, it became the marque’s most successful model, a feat considering the carmaker had been around for over a century. Now, the British icon believes it can achieve those lofty standards with the new Ghost. “The only components we carried over from the first Goodwood Ghost were the Spirit of Ecstasy and the umbrellas. Everything else was designed, crafted and engineered from the ground up,” Torsten Müller-Ötvös, CEO of Rolls-Royce, shares. According to the company, its younger customers now prefer to drive, rather than be driven, and usually opt for subtlety over opulence. The result: a restrained, precisely tailored automobile with all-wheel drive and steering.


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