The Samsung Frame TV and NHB Collaboration brings Singapore's National Collection into homes

In an exciting fusion of technology and cultural heritage, Samsung Singapore has partnered with the National Heritage Board (NHB) to incorporate a slice of Singapore's rich cultural legacy into its innovative Frame TV lineup. This collaboration will introduce ten meticulously selected artworks from Singapore's National Collection to the Samsung Art Store, allowing users to experience the nation's vibrant history and artistic expressions from the comfort of their homes.

The chosen artworks, reflective of Singapore’s historical and urban evolution, are part of an effort to bridge the gap between the past, present, and future generations. Among these are pieces like “Kampong Pasir Panjang” painted by Singaporean artist, Idris Ali, in 1965, and You Khin’s “Untitled” (Doha Scene: Pakistani Bakers) which records the local Pakistani bakery that Cambodian artist, You Khin often visited with his children during his years in Doha.

These artworks join an already impressive collection available on the Samsung Art Store, which features over 2,500 pieces from prestigious institutions such as the Louvre, The Met, and the Van Gogh Museum. The Frame TV is celebrated for its ability to transform a television into a dynamic art display, providing a realistic art viewing experience thanks to its matte display feature which emulates the texture of canvas.

The collaboration between Samsung and NHB isn’t just about decorating walls with digital masterpieces but also serves an educational purpose. "Our National Collection tells the story of Singapore’s past and present, for our future," stated Ms. Chang Hwee Nee, CEO of NHB. She highlighted the initiative's role in raising awareness and appreciation for Singapore's heritage through a modern medium.

From a technological standpoint, Samsung's Frame TV includes several user-focused features. The new Art Stream feature offers a rotating selection of 20 artworks each month for free, while ensuring energy efficiency with its updated Art Mode that reduces picture frequency, resulting in lower power consumption.

This collaboration also extends beyond the Frame TV. Samsung has introduced the Music Frame, an innovative audio solution that complements the visual aesthetics of The Frame TV, enhancing the overall sensory experience. Additionally, special limited-edition Disney-themed designs are being offered for both the Frame TV and Music Frame, adding a touch of whimsical fun to the mix.

This partnership is a testament to Samsung's belief that "art should not only inspire but also inform and educate," as expressed by Dennis Jang, President of Samsung Singapore. By combining technology with cultural heritage, Samsung and NHB aim to make art and history accessible to a broader audience, encouraging a deeper connection with the cultural treasures of Singapore.