TSL Media Group supercharges growth, acquires influencer marketing agency X10 Media

In a strategic expansion of its service capabilities, TSL Media Group has officially announced its acquisition of X10 Media, a prominent influencer marketing agency with a strong foothold in Singapore, Malaysia, and Indonesia.

This acquisition heralds a new era for TSL Media Group, marking a significant milestone in its quest to become the leading end-to-end media and creative services provider in Southeast Asia.

The integration of X10 Media into TSL Media Group's portfolio aims to bridge the gap in the latter's service offerings to include media publications, creative services, and cutting-edge proprietary data solutions such as Audience Insights, Bespoke Polls, and Social Listening.

This move is poised to bolster TSL Media Group's capabilities, offering their clients unparalleled access to comprehensive, multi-faceted marketing campaigns.

Bryan Choo, CEO of TSL Media Group, expressed his excitement about the acquisition, stating, “X10 Media has an impressive track record that augments our current data solutions and media brands. With clientele exceeding 1000 and a network of 3000 influencers, their integration into our community of creators significantly enhances our reach beyond our existing brands. I am excited to offer our clients the ability to tap into X10 Media to enhance their campaigns holistically.”

The acquisition comes at a crucial time when influencer marketing is experiencing robust growth, with predictions indicating a surge in marketing spend towards influencers.

“Sentiments from the market have pointed to sustained growth in influencer marketing services,” adds Thomas Teo, Chief of Staff of TSL Media Group and transaction leader. “Recent studies predict 67% of marketers will significantly increase influencer spend, and 23% will allocate almost half of their total budget to the segment."

Echoing the sentiments of a promising future, Sky Lim, Regional CEO of X10 Media, shared, “This is an exciting time for me and my team. We firmly believe that this union with TSL Media Group will supercharge our growth and allow us to remain as a dominant player in the influencer marketing services in years to come.”

Under the leadership of Nicolle Jayne Sing, who transitions from her role at TSL Media Group to become SVP of X10 Media, the acquisition is set to unlock new potentials and foster growth. This merger is seen as a catalyst for growth, not only for X10 Media but also for TSL Media Group as they consolidate their presence in the industry.