Connecting through trust: How high-value property professional builds enduring client relationships in real estate 

With an entrepreneurial journey beginning in food and beverage, Abel Ang, 40, mastered the fundamentals of customer service and relationship building even before he became a luxury real estate agent.

Since joining ERA Realty Network in 2019, Ang has carved a niche in high-value residential and commercial real estate, especially in the Core Central Region. With over 550 personal transactions under his belt, he’s become known for delivering results even when the going gets tough.

Ang’s reputation as a luxury real estate agent stems from his ability to transact multi-million-dollar properties ranging from $5 million to $20 million swiftly, often within weeks. His secret? A strong database of high-net-worth buyers, a sharp instinct for positioning and unconventional marketing strategies that have helped him sell such homes above valuation.

Ang works with a steady pool of high-net-worth buyers actively seeking good class bungalows (GCBs), landed homes, large single-floor plate condominiums, penthouses, and ground-floor units with patios. Many of these clients come with individual preferences, from specific layout to feng shui alignment, and he is often able to match them with the right properties.

He recalls serving a GCB buyer whose specific requirement was for all room doors to be exactly 222cm in height. He successfully found a property that met the unusual requirement – a testament to the level of detail and personal attention he gives to every client.

In the commercial segment, Ang has also established himself as a go-to advisor for shophouses and boutique hotel acquisitions, two rare asset classes that require a deep understanding of heritage value, yield potential and regulatory nuance. “Not every agent is equipped to handle these projects as these types of commercial properties require very niche knowledge,” he says.

As one of ERA’s Top Project Achiever and Transactor, Ang leverages his ability to help many families secure the best developer pricing possible for newly launched projects.

Despite his accolades, Ang remains focused on relationships over transactions. “Real estate is a relationship business. I need to know the owner first before I can access good properties,” he says.

Some of his most loyal clients were first connected through a luxury watch collectors’ group he’s part of, where shared interests laid the foundation for trust. “We became friends first, then did business. The relationship became more valuable than the transaction itself,” he says.

He brings the same sensitivity to cases that involve managing deep emotions – divorce settlements, elderly couples downsizing from family homes or estate sales. They are among his most challenging, but he knows being empathetic will go a long way in easing a difficult situation.

“I put myself in their shoes. I approach it rationally first, not with emotions, find the solution then apply it with empathy,” he says.

This consistent building of relationships, over flashy sales tactics, is what has helped him build his successes in the industry. His contributions have been recognised at ERA’s annual Asia Pacific Business Conference, receiving multiple awards. Ang is also a four-time ERA Millionaire Achiever, an achievement that speaks to the effectiveness of his approach – clients become lifelong advocates who refer friends and return for future transactions.

Ang’s success in luxury real estate stems from his sharp, patient strategy. “It’s a marathon, not a chase,” he says. Steering clear of passing fads, he fosters strong client loyalty, delivers on their deepest needs, and exceeds expectations when he gets their property sold, solidifying his top-tier reputation.

Get in touch with Abel Ang at 8811 8181 or 8759 5885. 

Read more about the real estate agents shaping Singapore’s luxury property market.